By Mike Jones
No car is too small for this creative who transforms toys into full sized vehicles.
Graphic Designer, Felix Hernandez, 43, currently based in Cancun, Mexico, runs his own creative firm which involves photo production for the advertising industry.
There is far more to it than being a photoshop whizz for Felix who can spend weeks creating realistic scenes to scale up the toys to match his childhood imagination.
Felix said: “I’m always looking for new ways to bring my ideas to life through photography and digital art while trying to do most of the work on camera to develop our own style and process.
“The idea of working with scale models started just like a fun exercise to bring to the light some ideas that I had.
“The first results were really nice so I kept on exploring with this technique.
“Each image is different and requires specific attention to detail and process, some of them can be done as quickly as in one day when some others require weeks of pre-production.
“The most difficult part is recreating the scene as there are some easy to do like a snowy environment but others demand a more complex set to be built with more detail.
“I remember when I was a kid, I used to spend hours alone in my room playing with my toys and the best part was weathering them and creating for them an environment to match the scenes in my head.
“Now that I’m a ‘grownup’ I realise that I never stopped playing and that the only difference is that now I have a camera on my hands.
“Photography and digital art just gave me the possibility to bring alive those scenes that since I was little, I’ve had inside my mind.”