By Jack Williams
This fascinating photography project looks to draw awareness of the more than 142,000 computers that are believed to be discarded in the United States EVERY DAY.
Photographer Ben Von Wong resurrected more than 4,200 POUNDS of e-waste in order to create his stunning images, which feature models surrounded by giants works that are made up of everything from computer parts to whole laptops themselves.
Ben, 31, visited the mammoth Wiston Green Tech warehouse, in McKinney, Texas, where he and a team spent days assembling the works.
One of the facts that drew renowned photographer Ben to work on this project is that only 15 percent of e-waste is recycled, while the rest ends up in landfill.
Having become aware of Dell’s recycling efforts last year, the photographer reached out to the computing company, asking if there was anything he could do to raise awareness.
Dell staff put Ben in touch with Wiston Green Tech, a company that focuses on computer recycling, and at the warehouse he and 50 volunteers spent 10 days sorting through e-waste materials.
Model Clara Cloutier, who featured in the images, required more than eight hours of body painting to be ready for the shoot.
The sets Ben and his team completed lasted only a day before they went back into Dell’s recycling efforts at the warehouse.
To encourage people to recycle their e-waste, Ben is also offering a giveaway, whereby the first 1,000 people to send in such materials for recycling will receive a free postcard.
Ben, from San Francisco, California, said: “I came up with the idea after learning of Dell’s Reconnect program at SXSW last year.
it started off by getting a tour of the e-waste facility to learn more about Dell’s global recycling program, understanding what parts we could have access to and designing stories around each one that would be visually compelling.
“The response so far has been absolutely overwhelming with over a million views in just 24 hours.
“I hope that it continues to gain traction, though, as we need more people to actually take action.”