Life Video

By Nelson Groom

The self-described ‘blood witch’ who ignited social media by giving herself a menstrual facial has painted the world red – by inspiring scores of other women to do the same thing.

Earlier this month Australian Yazmina Jade, 26, collected the blood from her time of the month and smeared it on to her face in a ‘sacred ritual’ which went viral across the planet.

Now, the Gold Coast feminine healer has encouraged scores of women from as far afield as the UK, Asia, America and Europe to stop hiding their menstrual cycle by following her lead – and sharing their results.

PIC FROM Yazmina Jade / Caters News

Former hairdresser Yazmina said she felt a ‘blood bond’ with the women who took part – and she plans to hold a gathering to uncloak the shame that hangs over periods.

Yazmina said: “I never expected it would get this much support, I had no idea what to expect.

“People started sharing their own rituals on the page. I felt an overwhelming gratitude and love to support women in reclaiming the feminine.

“When I first posted this online, I was being contacted by women who were realizing how much shame they had held because of their menstrual cycle.

“There has definitely been a reclaiming of the collective feminine. It’s about the coming together through a blood bond and lifting each other up.”

PIC FROM Yazmina Jade / Caters News

Yazmina said the movement is reconnecting women because they can now discuss the ‘whispered-about’ issue of periods in public.

She said some of the backlash she received was tied to a lingering societal stigma around witches from the Pagan era.

Yazmina said she plans to continue to take the movement a step further by hosting a group conference for women to perform the ceremony.

And she is standing defiant against the critics who have accused her of being ‘sick’ on social media, claiming they are the ones with the problem.

She added: “Women can now talk about this stuff. This is getting the message out to allow people to understand it’s not scary to let go of the shame.

PIC FROM Yazmina Jade / Caters News

“There’s a lot of fear around the witch title from the Pagan era. It’s a fear of the unknown that comes from an old belief system.”

Yazmina believes menstrual cycles are mired in shame and confusion in the modern day and are still widely considered to be secret ‘women’s business’.

By thrusting her facial into the public eye, she wants women to know they don’t have to manage their periods privately and discretely.

When the stunt first went viral last week, Yazmina said: “This was a sacred ritual to reconnect with my body. As women, we’re deeply disconnected with our bodies because of societal shame.

“I decided to place the blood all over my face, and taste it to reclaim that part of myself. I could truly embody all that I was.”

Moreover, Yazmina believes there are unharnessed powers in the natural cycle – and believes it can even be a time of the month when magic happens.

PIC FROM Yazmina Jade / Caters News

She admits there has been some critics, with some trolls on social media telling her, ‘you’re sick,’ ‘you need a mental institution,’ and ‘why would you put that on your face.’

But she said these are equaled in force by supporters, who have told her, ‘this is incredible, this is just what we need’, and she has some strong words for those who stand in opposition.

Yazmina said: “There is too much taboo surrounding this natural cycle. By showing this publicly, I think it shows that it’s actually ok to feel connected to it.”

One of the women who decided to give themselves a period facial after seeing Yazmina’s stunt was Emmajane Love, a love coach who also hails from the Gold Coast, who said she took part in the movement to reconnect with her body.

Emmajane, known as EJ, said: “I was feeling very disconnected with myself as a woman and carrying too much shame around my period.”

“Reclaiming this has had a profound impact on my life, and I think the online movement is now giving permission for women to do the same thing.”

“I feel like this was bound to happen at some point. People in my community have been talking about it for a while.

“The only difference is that social media is bringing things into the light that were once taboo.”

For more information on Yazmina: go to