Offbeat Video


By Mollie Mansfield

A device has been created to make sure you remember to take your birth control – by sending an alert to your phone when you’ve forgotten to take the pill.

PIC FROM Caters News

‘Popit’ is a device that clips on to a birth control pack and, by using a microphone to hear the ‘pop’ sound and the sense of touch, detects whether you have had your daily pill or not.

Once your pill has been taken the Popit Sense app stores your pill consumption and also alerts you if you if you have taken more pills than you should have.

If you have not taken your pill, the device connects to your smartphone to send an alert reminding you to do so.

However the small clip has a suggested retail price of £59 ($79) and requires you to either possess an Android or Apple phone to download the application.

PIC FROM Caters News

Timo Heikkilä, co-founder, said: “The risk of unwanted pregnancy with birth control pills is higher than many assume.

“In typical use the risk of an unwanted pregnancy with pills is a staggering 30x higher than with absolute, perfect use.

“Popit helps in getting birth control pill use closer to where it should be.

“The solution also provides insights and statistics on pill use, making it the perfect sidekick for oral contraceptives.

“In a clinical setting the solution has reduced the amount of missed birth control pills by over 80%.”

Teemu Piirainen, CEO, said: “This kind of technology hasn’t been available before and it opens up exciting new possibilities.

PIC FROM Caters News

“The investment will enable us to pursue our vision of quantifying medication – we track pills and support the patient in staying on track with medical treatment.”

Upon research, the company discovered that nearly one in nine US women may have experienced an unintended pregnancy due to missing a pill – a statistic that they are trying to minimise.

Juho Risku, co-founder, said: “The global cost impact of not taking pills that come in large packs is well over 100 billion dollars yearly.

“Popit’s product tackles the problem in an intuitive way – I believe it is going to take a significant share of the adherence market.”

Popit are currently fundraising via and more info can be found on their website: