By Randal Coombs
This huge creature bares a striking resemblance to the Jungle Book’s beloved Baloo as it scratches it’s back on a roadside pole.
Erin Atkinson and her husband were taking their infant son on a car ride through bear country in Rapid City, South Dakota, USA, on May 25 when the hilarious encounter occurred.
The family pulled and watched the human-like brown bear rub it’s back up and down a pole.
The clip is made even funnier but the bear’s obvious enjoyment by throwing its arms in the air as it hit the spot.