By Joe McFarlane
A guy painted himself pink to create a terrifyingly twisted version of SpongeBob SquarePants’ best friend Patrick.
Cody Lewis, 23 and Eric Hicks run a digital marketing agency together in Nebraska and one night, the creative pair struck on an idea to get attention.
As Cody painted Eric in bright pink paint, and along with a pair of flowery shorts, a terrifying and hulking version of cartoon character Patrick Star had been created.
Finishing off the video with Eric screaming at the camera, the aim of the video – which has been viewed almost 2 million times – was to show Patrick was angry as he had been forced out of his home due to plastic pollution.
Cody said: “The idea originated from us sitting together and planning out content for that week.
“We were having conversations on how we can push messages we are passionate about like eliminating plastic, developing more sustainable solutions to everyday problems as well as becoming cognisant on how our actions as human beings affect everything around us.
“Suddenly it hit me. What if we utilised a household name like SpongeBob & friends to get our message across?
“We hit our local Walmart, picked up some pink paint for his body, green cargo shorts and some purple paint for the flowers on the shorts and got to work!”