By Chanel Livesey
This Labrador reacted clumsily to the cheese challenge – failing to snaffle his dairy prize even after two attempts.
It’s a smelly viral trend that has taken the internet by storm, with no cat or dog safe.
And Amber Kennealy, 27, a nanny, and sales rep boyfriend Evan, 26, wanted to get two-year-old Labrador retriever Ace in on the cheese-slapping action.
But when unsuspecting Ace, who lives in Marlborough, Massachusetts, got a slice of cheese right to the side of the face, while he tried his damnedest, the elusive dairy escaped his toothy grip.
In their hilarious video, Ace is given a second attempt to shine, but despite the cheese landing precisely on his snout, Ace’s tongue isn’t quite long enough to snatch the prize.
Amber said: “I wanted to try the cheese challenge because Ace is so goofy I knew it would be a great video.
“Other people think it’s hilarious but also weird that Ace didn’t catch the cheese and eat it!”