Offbeat Video

By Josh Saunders

Whether you love it or hate it, this is the world’s most expensive Marmite jar – covered in 18 carat gold plate.

The infamously divisive brand created the one-off luxury item that weighs an impressive 489g and has been valued at £1,500.

Marmite created the gold-dipped jar as a reward for those who favour the yeast spread after research by DNAFit unveiled people are genetically predisposed to loving or hating it.


From the testing that took close to 9,000 hours and analysed single-nucleotide polymorphisms (SNPs) that could be associated with Marmite appreciation.

Of the findings, 15 candidate SNPs linked to a predisposed preference.

Thomas Roos, Principal Investigator of The Marmite Gene Project at DNAFit, said: “Like anything in genetics, taste preference is dictated by both nature and nurture.

“Our environment can impact our taste preference as much as the genes we are born with.”


The findings encouraged the iconic British brand, who have existed for over 115 years, to make the ultimate in Marmite Jars.

For those eager to get their hands on the unusual collectible will have to download app Snatch, which transforms their surroundings into a augmented reality treasure map.

The game, which is free to download and play, will see players compete to capture parcels and claim real prizes hidden within this virtual world – and the coveted Golden Marmite jar.

There are an additional 1,000 personalised Marmite jars to be won, available for one week only from 5th February – 11th February.

For Marmite fanatics they company will be selling limited-edition jars topped with 18ct gold plated lids – developed with Engravers Guild of London – on sale for £145.00.