By Mollie Mansfield
Argos are playing a continuous video of kittens on their website – to de-stress Black Friday shoppers.
As of today Black Friday shoppers will be able to chill out by looking at the website’s ‘Mew-Tube’ – which displays a reel of playing kittens.
The kittens will be playing, sleeping and solely just being cute all day, to allow customers to remain tranquil in the Black Friday shopping stress.
However, I’m sure there will be some ‘customers’ who will be sat with an empty basket just admiring the adorable kittens.
Mark Steel, Digital Director at Argos, said: “We know that Black Friday can feel a little overwhelming for some people, so we took this opportunity to offer a calming solution in the midst of what is, for many, a shopping frenzy.
“The calming impact that animals have on people is well documented, so our kitten live stream is designed to offer the ultimate take-a-break moment – a ‘paws’ for breath.