Offbeat Video

By Kirstie Sutheran 

Children’s artwork is being transformed into clothing designs – thanks to a company in Las Vegas.

Picture This Clothing allows adults and children to download templates from their website, and then draw their own designs on to it.

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The customers can then upload a photo of their design to the website, which is then transformed in to a unique garment.

Jaimee Newberry, 42, co-founder and CEO of Picture This Clothing launched the website last year, and has seen it grow from strength to strength.

Jaimee said: “A couple of years ago my daughter Zia drew a picture of a rainbow dress, and when I saw it I excitedly said ‘I can make that!’

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“Nearly $100 (£75) of fabric and 12 hours of work later, Zia put on the finished dress and exclaimed ‘I’m wearing my imagination!’

“After that my boyfriend Ken came back with a smile, and a big idea to transform kids’ artwork directly into their own custom designed clothes.

“Ken and I have a personal mission to put positivity into the world and by creating this company, we believe we’re not only putting something

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positive out there, but giving tools to others to do the same.

“As we’ve seen by the artwork we see every single day, kids of all ages create from a place of pure joy and inspiration, and it’s exciting to be able

to be involved with that.”