By Taniya Dutta
Video emerged from an Indian city shows dozen of male devotees voluntarily getting trampled by stampeding cows and bulls in an attempt of pleasing Holy Cow for prosperity and good luck.
People in Ujjain in Madhya Pradesh in centra India, lie down on their chest to mark Ekadeshi, an auspicious day after the Hindu festival of Diwali.
Despite knowing the dangers involved, hundreds of men travel all the way to the city to take part in the century-old ritual every year as cattle is let loose to storm through the tiny lanes of the city.
The cows and bulls are decorated with colours, garlands and henna before the risky ritual.
In the video, men can be seen lying calmly as herds of cattle hurtle down the narrow streets and pass over the men, crushing their backs.
While many men get gravely injured, devotees believe the pain is part of atonement and as their injuries will heal, their luck will drow.
Cow is the considered the most sacred animal in Hinduism and the popular belief of these devotees is that the holy cow accepts their pain as a sacrifice and bless them with good fortune and peace in life.